How to Choose the Right Domain Name for Your Business

Your domain name is often the first thing people see when they find your brand online. A strong domain builds credibility, makes your business easier to find, and gives people confidence they’re in the right place. Here’s what you should keep in mind when choosing the perfect domain name in Australia.

1. Keep It Simple and Easy to Remember

Avoid hyphens, complicated spelling, or made-up words that need explanation. Stick to short, clear, and easy-to-type names.

Examples:
✅ smithplumbing.com.au
❌ s-m1th-plumb-247.com.au

2. Use Keywords (But Don’t Overdo It)

Including a relevant keyword (like plumbing, legal, removals, etc.) can help with SEO and instantly tell people what you do. Just make sure it doesn’t sound generic or spammy.

Good: bathurstlawyers.com.au
Bad: bestcheapplumbersydney247.com.au

3. Choose the Right Domain Extension

For Aussie businesses, stick with .com.au or .au. These extensions instantly signal that you’re a legitimate Australian business. International options like .com or .net might confuse local visitors or hurt trust.

4. Avoid Numbers and Slang

Unless it’s part of your business name, numbers usually confuse people. And slang or creative misspellings might make it harder for customers to find or remember your website.

5. Protect Your Brand

Once you pick your domain, consider buying similar versions (like both .com.au and .au) to prevent competitors or copycats from registering them.

6. Check Availability and Registration Requirements

To register a .com.au or .au domain, you must have an Australian presence or ABN. At iWebHost, we make it simple to check availability and register instantly.

Final Tips from iWebHost

Your domain name is your online identity. Take the time to choose one that reflects your brand and works for SEO, trust, and visibility. We help hundreds of Aussie businesses secure their ideal domain names every year.

Search and register your domain now at iWebHost.com.au.